UTILIZAÇÃO DO RÁDIO PARA A PROMOÇÃO DA SAÚDE CARDIOVASCULAR:

PERCEPÇÃO DOS USUÁRIOS E PROFISSIONAIS DA ATENÇÃO PRIMÁRIA À SAÚDE

Abstract

Health education ascended through information and communication technology allows a new perspective in the development of health promotion. Thus, it aimed to identify the perception of users and professionals in primary health care regarding the radio as a promoter of cardiovascular health. This is an exploratory, descriptive study with a qualitative approach, conducted in the northeastern sertão in Ceará from June to October 2022 with 21 participants among professionals and users of primary care. Four radio programs with themes focused on cardiovascular health were carried out and, at the end, they were asked to fill out a digital form. The radio programs allowed us to discuss and learn about the pathologies and pathological fomentations of the cardiovascular system, as well as it was possible to experience the radio as an educational technology, effectiveness of health promotion and health education aiming at quality of life and well-being. The perception of professionals and users of primary health care is positive about the radio as a promoter of strategies to promote cardiovascular health